Trendy or Lazy? The Decline 
of Design Uniqueness


TinyBrands  |  13.06.24
Today, there's an impressive array of artistic and design expression spanning different mediums: typography, mixed media, fashion, furniture, product design, speculative art... 

Artists are pushing boundaries, blending time-established techniques with cutting-edge technology to redefine what's possible. But amidst this vibrant tapestry, something continues to overshadow some of the real game-changers: consumer-based trends. 



Have you generally noticed that everything is starting to look the same? Have you ever walked into a new café and felt like you’ve been there before? Do people feel like they all dress alike?

From graphic and fashion to interior design trends, it's as if we're all stuck in a design déjà vu. It’s as if we've collectively settled on a safe, universally accepted look to avoid standing out for the wrong reasons, rather than embracing individual expression.

This raises the question: why are we taking the easy way out?



Consumer behavior plays a significant role in this cycle. The desire for familiarity and acceptance is leading to a convergence toward common design norms. It's easy for designers and brands to follow the path of least resistance, gravitating towards what's safe and already proven to be popular. 

Eugène Ionesco's play "Rhinoceros" comes to mind as it vividly illustrates the peril of conformity and the erosion of individuality as townspeople transform into rhinoceroses.


At TinyBrands, we believe in the power of uniqueness. 
True design innovation comes from breaking away from the mold and daring to be different. In a landscape saturated with more of the same, it's originality that truly stands out.