AI is everywhere...
but branding is still about people
No matter how hard we sometimes try, it’s pretty much impossible to ignore the presence of AI. And as artificial intelligence is rapidly growing in the arts & design worlds, companies like TinyBrands, which specialize in crafting brand identities, might start to feel uneasy.
I mean, if AI can now generate logos, write copy and build websites, where does that leave us?
But here’s the big diff: TinyBrands, and companies like it, are not just in the business of designing. Before anything else, we are in the business of people.
The process never starts with a logo or a tagline. It starts with individuals and their behaviors, their passions, their stories, their quirks… The little nuances that make them unique. It’s in these details that we find inspiration, which allows us to create brands that are visually appealing but also deeply personal. AI prompts might give a finished product that aligns with what is directly being requested, but companies like us simply dig deeper.
There is an art to reading between the lines, to understanding what isn’t explicitly said. Therefore, true branding should be about highlighting our differences by revealing hidden nuggets and shaping them in ways that resonate on an emotional level. In contrast, AI is built to find patterns and create commonalities, which in itself is powerful, but perhaps not when it comes to unique brand expression. So while AI can certainly assist with tasks, it can’t replace human intuition… at least not for now.
If anything, artificial intelligence will elevate companies like TinyBrands by making them more niche, more made-to-measure. So, we’re not afraid of it. We welcome it. Because we know that at the heart of great work is something more powerful: human connection.
But here’s the big diff: TinyBrands, and companies like it, are not just in the business of designing. Before anything else, we are in the business of people.
The process never starts with a logo or a tagline. It starts with individuals and their behaviors, their passions, their stories, their quirks… The little nuances that make them unique. It’s in these details that we find inspiration, which allows us to create brands that are visually appealing but also deeply personal. AI prompts might give a finished product that aligns with what is directly being requested, but companies like us simply dig deeper.
There is an art to reading between the lines, to understanding what isn’t explicitly said. Therefore, true branding should be about highlighting our differences by revealing hidden nuggets and shaping them in ways that resonate on an emotional level. In contrast, AI is built to find patterns and create commonalities, which in itself is powerful, but perhaps not when it comes to unique brand expression. So while AI can certainly assist with tasks, it can’t replace human intuition… at least not for now.
If anything, artificial intelligence will elevate companies like TinyBrands by making them more niche, more made-to-measure. So, we’re not afraid of it. We welcome it. Because we know that at the heart of great work is something more powerful: human connection.