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The Decline of Design Uniqueness

︎ Ghiya Haidar
Written on: June, 13th, 2024

In today's creative scene, there's an impressive array of artistic and design expression spanning different mediums such as typography, mixed media, fashion, furniture, product design, speculative art and more. Artists are pushing boundaries, blending established techniques with cutting-edge technology to redefine what's possible.

But amidst this vibrant tapestry, let's talk about what is overshadowing some of the real game-changers: consumer-based trends. 

Have you generally noticed that everything is starting to look the same? Have you ever walked into a new café and felt like you’ve been there before? Do people feel like they all dress alike?

From graphic and fashion to interior design trends, it's as if we're all stuck in a design déjà vu. It’s as if we've collectively settled on a safe, universally accepted look to avoid standing out for the wrong reasons, rather than embracing individual expression.

This raises the question: are we embracing trends or just taking the easy way out?

Consumer behavior plays a significant role in this cycle. The desire for familiarity and acceptance often leads to a convergence toward common design norms. It's easy for designers and brands to follow the path of least resistance, gravitating towards what's safe and already proven to be popular. Eugène Ionesco's play "Rhinoceros" comes to mind as it vividly illustrates the peril of conformity and the erosion of individuality as townspeople transform into rhinoceroses.

At TinyBrands, we believe in the power of uniqueness. True design innovation comes from breaking away from the mold and daring to be different. Let's steer clear of complacency and consumer behavior patterns. In a landscape saturated with replicas, it's originality that truly catches the eye.