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The Joy of Delusion in Starting a Business 🌈



︎ Ghiya Haidar
Written on: June, 26th, 2024


Ah, the bliss of starting your own business through the rose-colored glasses of delusion. It’s not just a mindset; it’s a lifestyle choice. Why bother with reality when you can dream your way to success? In the delusional world, every idea you have is pure gold, and those minor details like market research and business plans? Well, those are for the dream crushers.

Delusion lets you believe that clients will magically appear, enchanted by your sheer genius, without a single marketing effort. Forget the grind of networking or advertising, your brilliance is more than enough to effortlessly attract the perfect clientele.

Living in delusion is like wrapping yourself in a cozy blanket of ignorance and failure simply doesn’t exist in this utopia.



Richard Mayhew, Delusions, 2000


So, bask in your delusions! They transform the brutal realities of entrepreneurship into a whimsical adventure where nothing can go wrong.

But in all seriousness, it is important to keep this in mind:

Let us not always dwell on what we have to do, need to do, should do. Let us not just measure ourselves by our actions, achievements or perceptions.

Instead, let us embrace the essence of who we truly are. The part of us that nurtures our plants and loves our pets. The part that perseveres through difficult hikes and exercises. The part that cherishes fleeting moments of sunshine. The part that is ambitiously driven. The part that faces our innermost fears and shames with courage. The part that sings with joy. The part that connects through genuine kindness and not mere niceness.